> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Tracking for TradeDesk

**This guide will show you how to set up tracking for the following TradeDesk metrics in Northbeam:**

* Spend from TradeDesk
* Click-based attribution using Northbeam UTM parameters
* Clicks + Deterministic Views (C+DV) — verified view credit for impression-heavy placements

| Input                        | Output                                                                                                      | If Input is missing...                                                                           |
| :--------------------------- | :---------------------------------------------------------------------------------------------------------- | :----------------------------------------------------------------------------------------------- |
| **TradeDesk Integration**    | Spend and campaign performance pulled into your dashboard                                                   | TradeDesk spend will not appear in Northbeam.                                                    |
| **Northbeam UTM Parameters** | Revenue, transactions, and visits attributed to your TradeDesk campaigns, ad groups, and creatives          | Spend and revenue will report on separate line items, making performance very difficult to read. |
| **REDS feed** *(optional)*   | Event-level impression data, which unlocks [Clicks + Deterministic Views](/docs/clicks-deterministic-views) | Spend and click attribution still work, but C+DV is unavailable.                                 |

***

## Choose your setup path

TradeDesk can send data to Northbeam two ways. Both give you spend reporting and click attribution — the difference is whether you also want C+DV.

|                      | With REDS                                                                                | Without REDS (scheduled report)                                           |
| :------------------- | :--------------------------------------------------------------------------------------- | :------------------------------------------------------------------------ |
| **How data arrives** | Event-level impression, click, and conversion data via TradeDesk's Raw Event Data Stream | Aggregated daily spend delivered to Northbeam as a scheduled email report |
| **Setup time**       | \~1–2 weeks, including REDS provisioning                                                 | \~1–3 days                                                                |
| **Requires**         | A signed REDS access letter with TradeDesk (a paid TradeDesk add-on)                     | A scheduled report configured in TradeDesk                                |
| **Supports C+DV**    | Yes                                                                                      | No                                                                        |

<Note>
  **C+DV requires REDS.** The scheduled report path delivers daily totals, not the
  event-level impression data needed to match views to individual orders. If you want
  C+DV, choose the REDS path.

  You can start on the scheduled report path and upgrade to REDS later — just ask your
  TradeDesk account manager for REDS access when you're ready.
</Note>

***

## Supported channels and attribution models

TradeDesk click tracking is supported on the following [channels](https://partner.thetradedesk.com/v3/portal/api/doc/Channel):

* Display
* Video
* Native Display
* Native Video

These channels support all Northbeam attribution models:

* First Touch
* Last Touch
* Last Non-Direct Touch
* Linear
* Clicks-Only
* Clicks + Deterministic Views (C+DV) — REDS path only

<Warning>
  **Channels with limited attribution.** TV, Digital Out of Home, and Audio rarely drive
  a direct website click, so you'll see minimal tracking and performance data for them.
  Spend still reports as normal.
</Warning>

***

## Before you start

* An active Northbeam account
* A TradeDesk advertiser account with campaign manager access
* Active TradeDesk campaigns on a supported channel
* The Northbeam pixel installed and firing on your site
* **For the REDS path and C+DV:** REDS access with TradeDesk (a paid add-on)
* **For C+DV:** the same `order_id` sent to both TradeDesk and Northbeam — see [Enable C+DV](/docs/channels/tradedesk/clicks-deterministic-views)

***

## Setup steps

1. [Connect the account](/docs/channels/tradedesk/connect-the-account)
2. [Insert the UTMs](/docs/channels/tradedesk/insert-the-utms)
3. [Confirm tracking](/docs/channels/tradedesk/confirm-tracking)
4. [Enable Clicks + Deterministic Views](/docs/channels/tradedesk/clicks-deterministic-views) *(REDS path only)*

***