> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# TradeDesk FAQ

## Setup and REDS

### Do I need REDS to use TradeDesk with Northbeam?

No. The standard integration works two ways: REDS (event-level data) or a scheduled report
(daily email export). Both give you spend reporting and click attribution. REDS is only
required if you want [Clicks + Deterministic Views](/docs/channels/tradedesk/clicks-deterministic-views),
because C+DV needs event-level impression data to match views to individual orders.

### What is REDS?

Raw Event Data Stream is TradeDesk's event-level data export. Instead of aggregated daily
totals, it delivers individual impression, click, and conversion events. It's a paid add-on
through TradeDesk.

### How do I get REDS access?

Contact your TradeDesk account manager and request **Northbeam Curated REDS**. You'll sign an
access letter authorizing TradeDesk to share your data with Northbeam — there's a
[sample letter](/docs/channels/tradedesk/connect-the-account#path-1-with-reds) in the setup guide.

### Can I switch from the scheduled report to REDS later?

Yes. Request REDS access from your TradeDesk account manager at any time. Once the feed is
provisioned, Northbeam begins ingesting event-level data and you can enable C+DV.

### Which TradeDesk channels support click attribution?

Display, Video, Native Display, and Native Video. Channels that don't typically generate
clicks — TV, Digital Out of Home, and Audio — will see minimal click-based tracking data,
though spend still reports normally.

### I'm not seeing spend data.

**REDS path:** confirm TradeDesk has provisioned your feed and that the integration is enabled
on your Northbeam Connections page.

**Scheduled report path:** confirm the report is configured with the correct Northbeam email
address and a daily cadence, and that the integration is enabled on your Connections page.

Either way, allow one full data refresh cycle after initial setup.

***

## Clicks + Deterministic Views

### I opted in but I'm not seeing C+DV data after 48 hours.

First confirm your `order_id` values match between TradeDesk and Northbeam. If they do, reach
out to your Media Strategist, Customer Success Manager, or
[contact Support](https://www.northbeam.io/submit-a-support-ticket). Advertisers in restricted
or sensitive categories may have limited eligibility.

### Why do I see "withheld" in C+DV reporting?

Northbeam hides low-volume C+DV rows for privacy reasons. A row that doesn't meet the minimum
impression threshold at that level of reporting shows as "withheld." Aggregate totals can still
include those values once there's enough volume to show them safely.

### How often is C+DV data refreshed?

3× per day.

### Does C+DV support custom conversion events?

No. C+DV requires the standard purchase event with an `order_id` that matches the order ID in
Northbeam. If the values don't match, C+DV can't link impressions to conversions.

### How should I compare C+DV to Clicks-Only?

Look for directional differences. Where C+DV shows more credit than Clicks-Only, your
impression-driven TradeDesk campaigns are influencing conversions beyond what click tracking
captures — useful for cross-channel budget decisions.

### Does C+DV support international traffic?

Yes, across all participating platforms. For eligible customers this is enabled automatically.

### Are views from different platforms weighted differently?

No. Views are grouped by platform and credit is divided within each platform's pool. How much
credit a platform receives depends on how many views are in its pool, not on which platform it is.
See [how C+DV attributes credit](/docs/clicks-deterministic-views#how-does-clicks--deterministic-views-attribute-credit).

***