> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# TradeDesk: Connect the account

Follow the path you picked on the [Overview](/docs/channels/tradedesk/overview#choose-your-setup-path).
If you want Clicks + Deterministic Views, use the REDS path.

***

## Path 1: With REDS

<Info>
  **What is REDS?** Raw Event Data Stream is TradeDesk's event-level data export. Instead of
  daily totals, it sends individual impression, click, and conversion events — the detail
  Northbeam needs to match views to orders for C+DV. REDS is a paid add-on through TradeDesk.
</Info>

<Steps>
  <Step title="Request REDS access from TradeDesk">
    Contact your TradeDesk account manager and ask for access to **Northbeam Curated REDS**.
    You'll be asked to sign an **access letter** authorizing TradeDesk to share your
    advertiser data with Northbeam.

    Please cc [the-trade-desk-reds-integration@northbeam.io](mailto:the-trade-desk-reds-integration@northbeam.io) on the request so we can track it.

    <Accordion title="Sample REDS access letter">
      Customize the letter below and send it to your TradeDesk account manager. Your account
      manager may have their own version — if so, theirs takes precedence.

      > **To:** The Trade Desk Account Team
      >
      > **From:** \[Your Name], \[Your Company]
      >
      > **Date:** \[Date]
      >
      > **Re:** Authorization for Northbeam Curated REDS Access
      >
      > I, \[Your Name], authorized representative of \[Your Company], hereby authorize The Trade Desk to share our advertiser data with Northbeam, Inc. via the Raw Event Data Stream (REDS) for the purpose of attribution reporting and analytics.
      >
      > **Advertiser Name:** \[Your Company]
      >
      > **TTD Advertiser ID:** \[Your TTD Advertiser ID]
      >
      > **REDS Type:** Northbeam Curated REDS
      >
      > This authorization covers event-level impression, click, and conversion data associated with the above advertiser account. This data will be delivered to Northbeam's ingestion pipeline for use in spend reporting, click attribution, and Clicks + Deterministic Views (C+DV) attribution.
      >
      > **Signature:** \[Signature]
      >
      > **Name:** \[Your Name]
      >
      > **Title:** \[Your Title]
      >
      > **Company:** \[Your Company]
    </Accordion>
  </Step>

  <Step title="TradeDesk provisions the feed">
    Once the signed letter is in, TradeDesk configures the REDS feed to deliver your data to
    Northbeam. This usually takes a few business days. No action needed from you.
  </Step>

  <Step title="Connect your account in Northbeam">
    1. Go to **Settings → Connections**
    2. Scroll down to **TradeDesk**
    3. Enter your TradeDesk account ID and confirm
  </Step>

  <Step title="Add your UTMs, then enable the integration">
    Apply your click UTMs first — see [Insert the UTMs](/docs/channels/tradedesk/insert-the-utms) —
    then come back to **Settings → Connections → TradeDesk** and:

    * Select the **TradeDesk Channels** you're actively advertising on
    * Check the confirmation box for **Click UTMs**
    * Click **Connect**

    Northbeam starts reporting spend and click performance on the next data refresh.
  </Step>
</Steps>

<Check>
  With REDS live, you also have everything you need for C+DV — continue to
  [Enable Clicks + Deterministic Views](/docs/channels/tradedesk/clicks-deterministic-views).
</Check>

***

## Path 2: Without REDS (scheduled report)

<Info>
  This path uses TradeDesk's scheduled report feature to email aggregated daily spend to
  Northbeam. It covers spend reporting and click attribution, but **not** C+DV.
</Info>

<Steps>
  <Step title="Retrieve your integration details from Northbeam">
    1. Go to **Settings**
    2. Select **Connections**
    3. Scroll down to **TradeDesk**

    You'll find:

    * **TradeDesk Channels** — the TradeDesk channels available to select. View-only channels
      (Audio, Digital Out of Home, TV) aren't measurable for click attribution.
    * **Click UTMs** — the UTM parameters to append to your ad click-through URLs
    * **Email for Scheduled Report** — the Northbeam address your TradeDesk report should be sent to

    <Frame>
      <img src="https://mintlify.s3.us-west-1.amazonaws.com/northbeam/images/readme/68ab56ed-Screenshot_2025-05-05_at_10.09.49_AM.png" alt="TradeDesk connection details in Northbeam Settings > Connections" />
    </Frame>
  </Step>

  <Step title="Configure the scheduled report in TradeDesk">
    In TradeDesk, set up a scheduled report to deliver spend data to Northbeam:

    1. Navigate to your reporting section in TradeDesk
    2. Create a scheduled report including **spend, impressions, and clicks**
    3. Set the delivery email to the address shown on your Northbeam Connections page
    4. Set the cadence to **daily**

    Northbeam parses these reports automatically to populate spend data in your dashboard.
  </Step>

  <Step title="Add your UTMs, then enable the integration">
    Apply your click UTMs first — see [Insert the UTMs](/docs/channels/tradedesk/insert-the-utms) —
    then come back to **Settings → Connections → TradeDesk** and:

    * Select the **TradeDesk Channels** you're actively advertising on
    * Check the confirmation boxes for **Click UTMs** and **Scheduled Reports**
    * Click **Connect**

    Northbeam starts reporting spend and click performance on the next data refresh.
  </Step>
</Steps>

<Note>
  **Want C+DV later?** You can switch to the REDS path at any time — ask your TradeDesk
  account manager for **Northbeam Curated REDS** and follow Path 1. Your existing spend and
  click history stays in place.
</Note>

***