> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# TradeDesk: Confirm tracking

Once the connection is live and UTMs are on your ads, confirm data is flowing. Allow one full
data refresh — usually within 24 hours of enabling the connection.

## Check the connection

* **UTMs captured** — follow [Checking UTM tracking](/docs/checking-utm-tracking) to confirm
  Northbeam parameters are present on your landing pages.
* **Connection syncing** — follow [Checking platform connections](/docs/checking-api-connections)
  to confirm the account shows connected and data is arriving.

## Check the data

* TradeDesk spend appears on the **Attribution** page
* Click-through events appear for campaigns that have UTMs
* Attribution models (First Touch, Last Touch, Last Non-Direct Touch, Linear, Clicks-Only)
  all show TradeDesk data
* Spot-check a sample campaign to confirm its UTM parameters resolve correctly

<Note>
  **On the REDS path?** You should also see TradeDesk impressions in Northbeam. If spend is
  reporting but impressions are missing, the REDS feed may not be fully provisioned yet —
  check with your TradeDesk account manager.
</Note>

If either check fails, see [Troubleshooting tracking issues](/docs/troubleshooting-tracking-issues)
or the [TradeDesk FAQ](/docs/channels/tradedesk/faq).

***