> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# TradeDesk: Enable Clicks + Deterministic Views

[Clicks + Deterministic Views](/docs/clicks-deterministic-views) layers verified impression
data on top of your click tracking. Every view tied to a conversion is proven using an exact
identifier — not modeled or inferred — so you can see where TradeDesk's impression-heavy
placements are actually influencing purchases.

<Warning>
  **REDS is required for C+DV.** If you set up TradeDesk using the scheduled report path, you'll
  need to upgrade before you can enable C+DV. Ask your TradeDesk account manager for
  **Northbeam Curated REDS**, then follow
  [Path 1](/docs/channels/tradedesk/connect-the-account#path-1-with-reds).
</Warning>

## Before you enable

<Warning>
  **Your `order_id` must match across both platforms.** The `order_id` your site sends to
  TradeDesk via their pixel must be an **exact string match** for the `order_id` sent to
  Northbeam. If the values differ, Northbeam can't link TradeDesk impressions to conversions
  and C+DV will report no view credit.

  Spot-check a few recent orders before you turn C+DV on.
</Warning>

Also confirm that your standard integration is complete on the REDS path, and that TradeDesk
spend and click data are already visible in your dashboard.

## Turn on C+DV

<Steps>
  <Step title="Go to Model Settings">
    Go to **Account Settings → Model Settings → Attribution Models**, then find the
    **Clicks + Deterministic Views** section.
  </Step>

  <Step title="Select TradeDesk">
    Check the box for **TradeDesk** in the list of available platforms and save your changes.

    <Note>
      Selecting a platform consents to sharing that platform's impression data with Northbeam,
      so only account admins can change this setting.
    </Note>
  </Step>

  <Step title="Wait for processing">
    Allow **24–48 hours** for Northbeam to ingest your impression data, match it to your orders,
    and publish the results. Once C+DV is active, the data refreshes **3× per day**.
  </Step>

  <Step title="Validate the data">
    * Switch your attribution model to **Clicks + Deterministic Views**
    * Confirm TradeDesk campaigns show view-attributed conversions alongside click-attributed ones
    * Compare C+DV against Clicks-Only to see where view credit is unlocking value
    * Check that there's no data-quality banner at the top of your dashboard
  </Step>
</Steps>

<Note>
  C+DV adds view credit on the same click-supported channels — Display, Video, Native Display,
  and Native Video.
</Note>

For how credit is divided between clicks and views, see
[Clicks + Deterministic Views](/docs/clicks-deterministic-views#how-does-clicks--deterministic-views-attribute-credit).

***