> ## Documentation Index > Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt > Use this file to discover all available pages before exploring further. # Snapchat Ads: Insert the UTMs ## Step 2: Insert Northbeam UTM Parameters There are two ways to insert UTMs. Either way works just fine: 1. Appending them in the URL 2. Using the Custom Parameter field ### Method 1: Appending in the URL Insert the following UTM at the end of your URL: ``` ?nbt=nb:snapchat:{{site_source_name}}:{{campaign.id}}:{{adSet.id}}:{{ad.id}} ``` ##### Have existing UTM parameters? If have existing UTMs, add ours to the end and use an ampersand (&) to connect your existing parameters to our parameters. Example: utm\_source=paid\&utm\_mediun=snapchat\*\*\&nbt=nb:snapchat:\{\{site\_source\_name}}:\{\{campaign.id}}:\{\{adSet.id}}:\{\{ad.id}}\*\* ### Method 2: Using the Custom Parameter field Please create a **custom parameter** with the following name and value: **Parameter Name:** nbt **Parameter Value:** nb:snapchat:\{\{site\_source\_name}}:\{\{campaign.id}}:\{\{adSet.id}}:\{\{ad.id}} ### Step by Step Guide