> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Snapchat Ads: Connect the account

## Step 1: Connect Your Snapchat Ad Account

### What does the connection do?

Northbeam natively integrates with the Snapchat Ads API. By doing so, we pull all your current and historical Campaigns, Adsets, and Ads from your account, along with a list of useful metrics.  Notably, we pull impressions, which fuel our view model and unlock our Clicks + Modeled Views attribution model. We also pull ad spend and list of in-platform conversion & creative metrics to help you with decision making.

### How to connect your Ad Account

How to connect:

* **Onboarding Flow** - If you're in our onboarding flow, please navigate to **Integrations**
* **Activated Dashboard** - If your dashboard is activated, please go to **Settings > Connections**

<Warning>
  Note: The credentials used must have admin access to the Ad Account.
</Warning>

For a visual walkthrough, reference the video below.

<Frame>
  <iframe src="https://www.loom.com/embed/d1d83910b47b48eeba950e9b46a38aaa?sid=549b5b43-b6a8-4cb4-8485-2da14cc057dd" width="100%" height="450" allowfullscreen />
</Frame>