> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Meta & TikTok Shops: Confirm tracking

## Meta Shops Troubleshooting

* **Ad spend appears but no revenue:**
  * Confirm the Shop is connected directly in **Commerce Manager** and linked to your advertiser account.
  * Confirm the Meta user is an **Admin** on both the Shop and advertiser account.
  * Confirm the Meta advertiser account is properly connected to Northbeam.
  * For Shopify Stores
    * Make sure your store is connected to your shop via [Facebook and Instagram by Meta](https://help.shopify.com/en/manual/online-sales-channels/facebook-instagram-by-meta/setup) app
  * For Custom Stores
    * Make sure you're labeling your Meta Shop Orders with an `order_tag` and this has been communicated with our team.

***

## TikTok Shops Troubleshooting

* **Ad spend appears but no GMV/revenue:**
  * Confirm the Shop is **bound in Ads Manager** (not Business Center).
  * Confirm the TikTok user is an **Admin** on both the Shop and advertiser account.
  * Confirm the TikTok advertiser account is properly connected to Northbeam.
  * For Shopify Stores
    * Make sure your store is connected to your shop via [TikTok Shops](https://help.shopify.com/en/manual/online-sales-channels/tiktok/setup) app
  * For Custom Stores
    * Make sure you're labeling your TikTok Shop Orders with an `order_tag` and this has been communicated with our team.

***

Once the connection is live and UTMs are on your ads, confirm data is
flowing:

* **UTMs captured** — follow [Checking UTM tracking](/docs/checking-utm-tracking)
  to confirm Northbeam parameters are present on your landing pages.
* **Connection syncing** — follow
  [Checking platform connections](/docs/checking-api-connections) to confirm
  the account shows connected and data is arriving.

If either check fails, see
[Troubleshooting tracking issues](/docs/troubleshooting-tracking-issues).