> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Tracking for Reddit Ads

Connect Reddit Ads to Northbeam and configure click-based attribution tracking.

Once the Reddit Ads account is connected and the required Northbeam tracking parameter is added to each ad, Northbeam can receive:

* Spend data from Reddit Ads
* Platform-reported click data from Reddit Ads
* Campaign, ad group, and ad identifiers used for reconciliation and attribution

Reddit Ads currently supports the following Northbeam attribution models:

* Clicks Only
* Last Click
* First Click
* Linear

Clicks + Modeled Views and Clicks + Deterministic Views are not currently supported for Reddit Ads attribution.

| Input                                   | Output                                                                    | If the input is missing                                               |
| --------------------------------------- | ------------------------------------------------------------------------- | --------------------------------------------------------------------- |
| Reddit Ads account connection           | Northbeam can pull Reddit Ads spend and platform-reported click data.     | Reddit Ads data will not appear in Northbeam.                         |
| Northbeam tracking parameter on each ad | Northbeam can reconcile visits to the correct campaign, ad group, and ad. | Visits and attributed results may be missing or assigned incorrectly. |

## Setup

1. [Connect your Reddit Ads account](/docs/channels/reddit/connect-the-account) (required)
2. [Add the Northbeam tracking parameter](/docs/channels/reddit/insert-the-utms) (required)
3. [Verify the integration](/docs/channels/reddit/confirm-tracking)

## Before you start

Make sure you have:

* Access to the correct Reddit Ads account
* Permission to authorize the Reddit Ads connection in Northbeam
* Permission to edit ads and destination URLs in Reddit Ads Manager
* Access to the correct Northbeam dashboard

<Warning>
  Reddit warns that editing an existing ad's creative may reset its votes, comments, and awards. Review the warning in Reddit Ads Manager before saving changes to a live ad. When possible, add the tracking parameter before launching the ad.
</Warning>

***