> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Tracking for Rakuten

**This guide will show you how to set up tracking for the following Rakuten metrics in Northbeam:**

* Spend and Impressions from Rakuten, which enables our view-through modeling data
* Click-based attribution using Northbeam UTM parameters

<Table align={["left","left","left"]}>
  <thead>
    <tr>
      <th>Input</th>
      <th>Output</th>
      <th>If Input is missing...</th>
    </tr>
  </thead>

  <tbody>
    <tr>
      <td>Rakuten Integration (required)</td>

      <td>
        The following data is pulled into your dashboard:

        * Campaign and Ad Names
        * Ad Spend
        * Impressions
      </td>

      <td>
        Rakuten Campaign and Ad Names will be missing, along with Spend and Impressions.
      </td>
    </tr>

    <tr>
      <td>Northbeam UTM Parameters (required)</td>

      <td>
        Revenue, Transactions, and Visit attribution to your Rakuten Campaigns and Ads.
      </td>

      <td>
        Northbeam UTM parameters create the linkage between your Rakuten ads and the conversions they drive. If missing, your ad spend and revenue will be reported on different line items, making it very difficult to draw insights.
      </td>
    </tr>
  </tbody>
</Table>

## Setup steps

1. [Inserting Click UTMs](/docs/channels/rakuten/insert-the-utms)
2. [Set Up Scheduled Reports](/docs/channels/rakuten/connect-the-account#step-2-set-up-scheduled-reports)
3. [Enable Rakuten Integration](/docs/channels/rakuten/connect-the-account#step-3-enable-rakuten-integration)

***