> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Rakuten: Insert the UTMs

## Step 1: Inserting Click UTMs

There are a few NB UTMs that need to be added in your **Link Parameters** menu

1. Navigate to your **[Rakuten Advertising Dashboard](https://dashboard.linkshare.com/)**
2. In the header, click **Links**
3. Click **Link Parameters**
4. Add the following 4 parameters:

| Parameter Type | Parameter Name     | Parameter Value                                    | Mapping in Northbeam                                           |
| :------------- | :----------------- | :------------------------------------------------- | :------------------------------------------------------------- |
| Advertiser     | nb\_platform       | rakuten                                            | Categorizes traffic under "Rakuten" channel                    |
| Linkshare      | nb\_offer\_id      | Offer ID *(selected from Linkshare dropdown)*      | Pulls Campaign Names into the Campaign Level of the Sales Page |
| Linkshare      | nb\_publisher\_sid | Publisher SID *(selected from Linkshare dropdown)* | Pulls Publisher Names into the Adset Level of the Sales Page   |
| Linkshare      | nb\_creative\_id   | Creative ID *(selected from Linkshare dropdown)*   | Pulls Ad Names into the Adset Level of the Sales Page          |

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