> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Channel quickstart

> Every channel follows the same three steps — pick yours to start

Every channel setup follows the same three steps:

<Steps>
  <Step title="Connect the account">
    Link the platform to Northbeam so spend and campaign structure sync.
  </Step>

  <Step title="Insert the UTMs">
    Add Northbeam parameters to your ads so visits attribute back to them.
  </Step>

  <Step title="Confirm tracking">
    Verify UTMs are captured and the connection is syncing.
  </Step>
</Steps>

Some channels add an FAQ for platform-specific questions.

## Pick your channel

**Core paid media**

[Meta Ads](/docs/channels/meta/overview) · [Google + YouTube](/docs/channels/google/overview) · [TikTok](/docs/channels/tiktok/overview) · [Microsoft](/docs/channels/microsoft/overview) · [Pinterest](/docs/channels/pinterest/overview) · [Snapchat](/docs/channels/snapchat/overview) · [X](/docs/channels/x/overview) · [Amazon](/docs/channels/amazon/overview)

**Lifecycle & commerce**

[Klaviyo](/docs/channels/klaviyo/overview) · [Attentive](/docs/channels/attentive/overview) · [Meta & TikTok Shops](/docs/channels/shops/overview) · [Impact](/docs/channels/impact/overview) · [Keynes](/docs/channels/keynes/overview)

**Programmatic & CTV**

[TradeDesk](/docs/channels/tradedesk/overview) · [MNTN](/docs/channels/mntn/overview) · [Tatari](/docs/channels/tatari/overview) · [ROKT](/docs/channels/rokt/overview) · [Vibe.co](/docs/channels/vibe/overview) · [Bliss Point](/docs/tracking-for-bliss-point-by-tinuiti) · [AppLovin](/docs/channels/applovin/overview) · [LiveIntent](/docs/channels/liveintent/overview) · [Rakuten](/docs/channels/rakuten/overview)

**Other**

[Universal Ads](/docs/channels/universal/overview) · [Off-domain sites](/docs/tracking-for-off-domain-sites) · [Non-integrated channels](/docs/tracking-for-other-platforms)

## Channel missing?

Any platform can be tracked with
[Spend API + UTMs](/docs/non-integrated-channel-setup-spend-api-utms).