> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Pinterest Ads: Insert the UTMs

## Step 2: Insert Northbeam UTM Parameters

In your Ad Account Settings, add the following two custom parameters. These will apply across all campaigns in the account.

1. Log in to your **Pinterest Business account**
2. Click the hamburger icon (top-left) → **Business Manager**
3. Select **Ad Accounts** → choose your ad account
4. Click the **Settings** tab → **Parameter Settings**
5. Under **Custom Parameters**, add the following:

| Parameter Name | Value                                           |
| :------------- | :---------------------------------------------- |
| `nbt`          | `nb:pinterest::{campaignid}:{adgroupid}:{adid}` |
| `nb_platform`  | `pinterest`                                     |

<Frame caption="Business Manager > Ad Accounts > Settings > Parameter Settings">
  <img src="https://mintlify.s3.us-west-1.amazonaws.com/northbeam/images/readme/789ad440-CleanShot_2026-03-11_at_11.05.282x.png" alt="" />
</Frame>

<Tip>
  **Note:** Pinterest includes standard GA UTMs (utm\_source, utm\_medium, utm\_campaign, utm\_content) by default. These are **not required by Northbeam** and can be removed.
</Tip>

<Note>
  UTM Auto-Appending

  If you would like Northbeam to automatically append UTM parameters to newly created Pinterest ads from ad accounts connected to your dashboard, please [reach out to our Support team](https://www.northbeam.io/submit-a-support-ticket) to enable this feature.
</Note>

***