> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Tracking for Microsoft Ads

Spend,

* Impressions,

* Visits, and

* All conversion-based metrics attributed to Microsoft or Bing Ads.

* Step 1: Complete Requirements

* Step 2: Connect Your Microsoft Ad Account

<Table align={["left","left","left"]}>
  <thead>
    <tr>
      <th>
        Input
      </th>

      <th>
        Output
      </th>

      <th>
        If Input is missing...
      </th>
    </tr>
  </thead>

  <tbody>
    <tr>
      <td>
        Microsoft Integration (required)
      </td>

      <td>
        The following data is pulled into your dashboard:

        * Campaign, Adset, Ad Names
        * Ad Spend
        * Impressions
        * Attributed Revenue, Transactions, Visits
      </td>

      <td>
        All performance will be missing.
      </td>
    </tr>
  </tbody>
</Table>

<Warning>
  **Note on Historical Spend Backfill**

  When you connect your Microsoft Ads account, Northbeam backfills spend and performance data for up to *180 days* prior to the **connection date**, or the date your Microsoft Account is connected to your Northbeam Dashboard)

  Data earlier than 180 days before connection will not be pulled automatically. If you need older historical spend, this must be ingested via a [Spend Sheet or Spend API](/docs/add-spend).
</Warning>

***