> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Tracking for Meta Ads

**This guide will show you how to set up tracking for the following Meta metrics in Northbeam:**

* Spend, impressions, visits and all conversion-based metrics attributed to Meta Ads
* Creative metrics imported from Meta Ads’ in-platform reporting

<Table align={["left","left","left"]}>
  <thead>
    <tr>
      <th>
        Input
      </th>

      <th>
        Output
      </th>

      <th>
        If Input is missing...
      </th>
    </tr>
  </thead>

  <tbody>
    <tr>
      <td>
        Meta Integration
      </td>

      <td>
        The following data is pulled into your dashboard:

        * Campaign, Adset, Ad Names
        * Ad Spend
        * Impressions
        * Meta-reported metrics
      </td>

      <td>
        Campaign, Adset, Ad Names will be missing, along with Spend, Impressions, and Meta-reported metrics.
      </td>
    </tr>

    <tr>
      <td>
        Northbeam UTM Parameters
      </td>

      <td>
        Revenue, Transactions, and Visit attribution to your Campaigns, Adsets, and Ads.
      </td>

      <td>
        Northbeam UTM Parameters create the linkage between your Ads and the conversions they drive. If missing, your ad spend and your revenue will be reported on different line-items, making it very difficult to draw insights.
      </td>
    </tr>
  </tbody>
</Table>

<Note>
  Advertise on Meta Shop?

  * **Shopify Stores** - Make sure your store is connected to [*Meta and Instagram by Meta*](https://help.shopify.com/en/manual/online-sales-channels/facebook-instagram-by-meta/setup)
  * **Custom Stores** - Make sure to label your Meta Shop orders with an `order_tag` ([Server API](https://northbeam-orders-api.readme.io/reference/post_orders)) and[ reach out to our team ](https://www.northbeam.io/submit-a-support-ticket)with the name of the tag.

  **For more information,[learn about Meta Shops (and TikTok Shops) here](/docs/tracking-for-shops).**
</Note>

***