> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Klaviyo: Insert the UTMs

## Step 2: Set up Northbeam UTM Parameters

#### Step-By-Step Guide

For a visual walkthrough of setting up UTM parameters, reference the video below.

<Frame>
  <iframe src="https://www.loom.com/embed/47532b9080ed46db8dcff6f58495cfe2?sid=e5c5f0e6-8e60-4661-a0d1-e7f4bf461fd7" width="100%" height="450" allowfullscreen />
</Frame>

#### Setting Account-Wide UTMs

We look for the following parameters: utm\_source, utm\_medium, utm\_campaign, nb\_klid.

Please ensure nb\_klid = klaviyo profile id for Campaigns and Flows.

| UTM Key       | Campaign Value     | Flow Value            |
| :------------ | :----------------- | :-------------------- |
| utm\_source   | Klaviyo\*\*        | Klaviyo\*\*           |
| utm\_medium   | email\*\*          | email\*\*             |
| utm\_campaign | Campaign Name\*\*  | Flow Message Name\*\* |
| nb\_klid      | Klaivyo profile id | Klaviyo profile id    |

\*\*These are *recommended* values. If you're using your own values, that's completely fine. But, please be aware about how these values impact Klaviyo reporting in your dashboard. See Step-By-Step video above for more details.

##### **The only mandatory value is nb\_klid = klaviyo profile id.**

For extra granularity, use utm\_term and utm\_content.

* The **utm\_term** value pulls into the **Adset** **level** on the Sales Page
* The **utm\_content** value pulls into the **Ad** **level** on the Sales page