> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Tracking for Impact

**This guide will show you how to set up tracking for the following Impact metrics in Northbeam:**

* Spend, visits, and all conversion-based metrics attributed to Impact campaigns
* Partner and campaign data imported from Impact's reporting

<Table align={["left","left","left"]}>
  <thead>
    <tr>
      <th>
        Input
      </th>

      <th>
        Output
      </th>

      <th>
        If Input is missing...
      </th>
    </tr>
  </thead>

  <tbody>
    <tr>
      <td>
        Impact Integration
      </td>

      <td>
        The following data is pulled into your dashboard:

        * Campaign Names
        * Partner Names
        * Ad Names
      </td>

      <td>
        Campaign, Partner, and Ad names will be missing, along with spend metrics.
      </td>
    </tr>

    <tr>
      <td>
        Northbeam UTM Parameters
      </td>

      <td>
        Revenue, Transactions, and Visit attribution to your Campaigns and Partners
      </td>

      <td>
        Northbeam UTM parameters create the linkage between your Impact ads and the conversions they drive. If missing, your ad spend and revenue will be reported on different line items, making it very difficult to draw insights.
      </td>
    </tr>
  </tbody>
</Table>

***

## How Impact data maps to Northbeam

Once connected, Impact data appears in your Northbeam dashboard across three levels:

| Impact Level       | Northbeam Level |
| :----------------- | :-------------- |
| Program (Campaign) | Campaign Level  |
| Partner            | Adset Level     |
| Ad                 | Ad Level        |

*This mirrors Impact's native hierarchy: Programs (campaigns) contain partners, and partners use individual ads/creatives*.

***

## Setup steps

1. [Connect Your Impact Account](/docs/channels/impact/connect-the-account)
2. [Insert Northbeam UTM Parameters](/docs/channels/impact/insert-the-utms)
3. [Remove Impact Custom Spend (Optional)](#step-3-remove-impact-custom-spend-optional)

***

## Step 3: Remove Impact Custom Spend (Optional)

Once connected, Northbeam pulls up to **3 years of historical spend** data from Impact. If you're currently sending Impact spend via a Spend Sheet or Spend API, you may want to remove overlapping spend to avoid duplicate reporting.

For example:

* If the integration is connected on `5/10/26`, Northbeam will backfill Impact spend data to `5/10/23`

If you have Impact spend data older than the integration lookback window and would like to preserve it, keep those older records in place.

### Removing from Spend Sheet

1. Go to Data Spreadsheets" target="\_blank" href="[https://dashboard.northbeam.io/settings/data-spreadsheets">Settings](https://dashboard.northbeam.io/settings/data-spreadsheets">Settings) > Data Spreadsheets
2. Locate the sheet tied to Impact
3. **Zero out** the Impact spend that overlaps with the integration backfill period

   * Example: if connecting on `5/10/26`, zero out Impact spend from `5/10/23` onward

<Note>
  Important: Do Not Delete Rows, Columns, or Cells

  Do not delete any columns, rows, or cells from the Spend Sheet. Instead, replace the overlapping Impact spend values with `0`.

  Custom spend sheets can vary by setup. Some use formulas tied to raw data import tabs, while others use manually entered spend.
</Note>

### Removing from Spend API

Delete existing Impact spend records using the Delete Spend endpoint: [/reference/delete\\\_spend](/reference/delete_spend)

### Need Help?

If you're unsure which values to remove, please [submit a support ticket](https://www.northbeam.io/submit-a-support-ticket) and we’d be happy to help.

***