> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Impact: Insert the UTMs

## Step 2: Insert Northbeam UTM Parameters

Add the following custom UTM parameter to the click URLs for all new and existing Impact ads:

| Parameter Name | Value                                 |
| :------------- | :------------------------------------ |
| `nbt`          | `nb:impact::{ircid}:{irpid}:{iradid}` |

### Step-By-Step Guide

1. In Impact, go to **\[User profile] → Settings → Gateway**

<Frame>
  <img src="https://mintlify.s3.us-west-1.amazonaws.com/northbeam/images/readme/870aeeb3-CleanShot_2026-05-04_at_16.33.10.png" alt="" />
</Frame>

2. Under **Program Tracking Template**, add a new parameter row:
   1. **Name:** `nbt`
   2. **Value:** `nb:impact::{ircid}:{irpid}:{iradid}`

<Frame>
  <img src="https://mintlify.s3.us-west-1.amazonaws.com/northbeam/images/readme/2f257382-CleanShot_2026-05-04_at_16.38.10.png" alt="" />
</Frame>

3. Click **Save**

***