> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Impact FAQ

## Impact FAQ

### 1. Can I connect multiple Impact accounts?

At this time, Northbeam supports connecting one Impact account per dashboard.

If you manage multiple Impact accounts, you can still track the others by:

* Connecting one account through the native Impact integration
* Sending spend for additional accounts via a Spend Sheet or Spend API
* Using standard UTMs for tracking on those additional accounts

Any non-connected Impact accounts will work similarly to other [Non-Integrated Channels](/docs/tracking-for-other-platforms).

### 2. Can I use other UTM parameters alongside Northbeam's?

Yes — Northbeam's `nbt` parameter is additive and will not interfere with any other parameters you're already using. Feel free to keep parameters like `utm_source`, `utm_medium`, `utm_campaign`, or any other tracking params for Google Analytics or other platforms. Northbeam only uses `nbt` for attribution.

### 3. I was already using Northbeam's previous recommended UTMs for Impact. Do I need to switch?

You can either swap them out for the new `nbt` parameter or simply add `nbt` alongside your existing params — there's no harm in leaving the old ones in place. Northbeam uses `nbt` to tie sessions back to the correct ad spend, so as long as `nbt` is present, attribution will work correctly.

### 4. Why do I see a data discrepancy?

**Discrepancies in Revenue and Orders are expected.** The key reason is a difference in attribution methodology:

* **Impact's attribution** credits 100% of each conversion to a single partner using Impact's own click-based rules
* **Northbeam's attribution** treats Impact data as one input into cross-channel, multi-touch attribution — so conversions may be shared with or re-assigned to other channels

For more details: [Why are my metrics different in Northbeam than in-platform reporting?](/docs/what-is-northbeam#one-of-the-most-common-questions-we-get-is)

### 5. I think there's an issue with tracking. Please help!

Please reference our [Troubleshooting Tracking Issues FAQ](/docs/troubleshooting-tracking-issues).

* **Connection**: Go to **Settings > Connections** and check for any errors on the Impact connection
* **UTMs**: Ensure all Impact click URLs include the Northbeam `nbt` parameter listed in Step 2
* **Northbeam Pixel**: Confirm the Northbeam pixel is firing on your landing page
* **Purchase Pixel**: Confirm the Purchase pixel is firing on your checkout page

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