> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Google + YouTube Ads: Insert the UTMs

## Step 1: Insert Northbeam UTM Parameters

Please add the following UTM parameters in the **Final URL Suffix** at the **Account Level**.

```
nbt=nb%3Aadwords%3A{network}%3A{campaignid}%3A{adgroupid}%3A{creative}
```

### Step-By-Step Guide

For a visual walkthrough of setting up UTM parameters, reference the video below.

<Frame>
  <iframe src="https://www.loom.com/embed/8af9854ac3de4f4696cb7f6c595ef090?sid=186a79f5-a93c-40dd-ae59-b850e10e91cf" width="100%" height="450" allowfullscreen />
</Frame>

<Note>
  ## UTM Parameter Priority

  Google Ads applies UTM parameters based on hierarchy. **Lower-level UTMs always take priority over higher-level UTMs.**

  Priority order, highest to lowest:

  1. **Ad level**
  2. **Ad group level**
  3. **Campaign level**
  4. **Account level**

  This means that if UTMs exist at the campaign, ad group, or ad level, they will **override** anything set at the account-level Final URL Suffix.

  ### What if I already have UTMs at the Campaign, Ad Group or Ad level?

  You have two valid options:

  * **Move your existing UTMs up** to the account level to centralize tracking
  * **Move Northbeam UTMs down** to the same level as your existing UTMs

  Either approach works as long as UTMs are applied consistently and not overridden at a lower level.

  If UTMs exist at multiple levels, Google will always respect the lowest-level definition.
</Note>

### Have existing UTM parameters?

If you have existing parameters, please add our parameters to the end (or beginning) and we'll all set. Be sure to use an ampersand (&) to connect your existing parameters to our parameters.

For example:

utm\_source=paid\&utm\_medium=google&**nbt=nb%3Aadwords%3A\{network}%3A\{campaignid}%3A\{adgroupid}%3A\{creative}**

<br />

<Note>
  UTM Auto-Appending

  If you would like Northbeam to automatically append UTM parameters to all Google ads from ad accounts connected to your dashboard, please [reach out to our Support team](https://www.northbeam.io/submit-a-support-ticket) to enable this feature.
</Note>

***