> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Tracking for AppLovin

**This guide will show you how to set up tracking for the following AppLovin metrics in Northbeam:**

Northbeam recently partnered with AppLovin to bring you a seamless integration. Once connected, Northbeam pulls AppLovin spend and reporting into your dashboard and enables AppLovin attribution alongside your other channels.

<Table align={["left","left","left"]}>
  <thead>
    <tr>
      <th>Input</th>
      <th>Output</th>
      <th>If Input is missing...</th>
    </tr>
  </thead>

  <tbody>
    <tr>
      <td>AppLovin Integration (required)</td>

      <td>
        The following data is pulled into your dashboard:

        * Campaign, Adset, Ad Names
        * Ad Spend
        * Impressions
        * AppLovin-reported metrics
      </td>

      <td>
        Campaign, Adset, and Ad Names will be missing, along with Spend, Impressions, and AppLovin-reported metrics.
      </td>
    </tr>

    <tr>
      <td>Northbeam UTM Parameters (required)</td>

      <td>
        Revenue, Transactions, and Visit attribution to your Campaigns, Adsets, and Ads.
      </td>

      <td>
        Northbeam UTM parameters create the linkage between your AppLovin ads and the conversions they drive. If missing, your ad spend and revenue will be reported on different line items, making it very difficult to draw insights.
      </td>
    </tr>
  </tbody>
</Table>

## Setup steps

1. [Report API Key](/docs/channels/applovin/connect-the-account#step-1-report-api-key)
2. [Find Your Account ID](/docs/channels/applovin/connect-the-account#step-2-find-your-account-id)
3. [Add Your Credentials in Northbeam](/docs/channels/applovin/connect-the-account#step-3-add-your-credentials-in-northbeam)
4. [Add Northbeam UTMs](/docs/channels/applovin/insert-the-utms)
5. [Remove Custom Spend (Optional)](#step-5-remove-custom-spend-optional)

***

## Step 5: Remove Custom Spend (Optional)

If you were previously uploading AppLovin spend into Northbeam using a custom spend sheet or API, you may need to adjust or remove these entries to avoid duplication after the integration is complete.

#### Determine Whether to Adjust or Remove Spend

1. **Identify the Source of Custom Spend**:
   * Refer to [Step 1: Add Spend](/docs/add-spend) to review your custom spend sheet or API configuration.
   * Determine if the uploaded spend overlaps with the data now being pulled through the AppLovin integration.

2. **Adjust Spend if Needed**:
   * If there is overlap, adjust or remove the relevant entries from the custom spend sheet or API configuration to prevent double-counting.
   * If there is no overlap, you can leave the existing entries as they are.

<Warning>
  **Important**

  Duplicate spend entries in Northbeam may result in incorrect reporting and data discrepancies.
</Warning>

***