> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.
# Business Information
> Add your basic details about you and your company.
## Company name
* This is the going to be the name of your Dashboard. We recommend using the business name, as opposed to a different entity associated to the business such as an agency.
* That said, this can be always be adjusted down the road (post-onboarding).
## Timezone
* The selected timezone is used across your dashboard for all users in your account.
* This is important to understand when you begin comparing Northbeam-reported data with any other in-platform data. If the timezones don't align, there will likely be disparity in the data.
* For example, if Northbeam is set to Pacific Time, but Facebook Ads is set to Eastern Time. The ad spend for a selected date range may not line up.
