> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Attribution Windows

> We offer a variety of Attribution Windows to help inform your decision-making

<div className="nbt-defline">The length of time in which a touchpoint receives credit for a purchase.</div>

<div className="nbt-chip"><span className="nbt-chip-label">Accrual only</span><span>Attribution windows are only available using the Accrual accounting mode.</span></div>

<Frame>
  <iframe src="https://www.loom.com/embed/b866d7271dfb4833ab3a44cb34222d7e?sid=96bf4624-250f-4754-b2b9-0dfc09a57a92" width="100%" height="450" allowfullscreen />
</Frame>

## Which attribution windows are available?

<div className="nbt-cols">
  <div className="nbt-col">
    <div className="nbt-col-label">Click-based models</div>
    <div className="nbt-col-desc">All click-based models except Clicks + Modeled Views</div>
    <div className="nbt-def"><span className="nbt-def-num">01</span><span className="nbt-def-term">1-Day Click</span></div>
    <div className="nbt-def"><span className="nbt-def-num">02</span><span className="nbt-def-term">3-Day Click</span></div>
    <div className="nbt-def"><span className="nbt-def-num">03</span><span className="nbt-def-term">7-Day Click</span></div>
    <div className="nbt-def"><span className="nbt-def-num">04</span><span className="nbt-def-term">14-Day Click</span></div>
    <div className="nbt-def"><span className="nbt-def-num">05</span><span className="nbt-def-term">30-Day Click</span></div>
    <div className="nbt-def"><span className="nbt-def-num">06</span><span className="nbt-def-term">90-Day Click</span></div>
    <div className="nbt-def"><span className="nbt-def-num">07</span><span className="nbt-def-term">LTV</span></div>
  </div>

  <div className="nbt-col">
    <div className="nbt-col-label">Clicks + Modeled Views</div>
    <div className="nbt-col-desc">Each click window pairs with a 1-day view</div>
    <div className="nbt-def"><span className="nbt-def-num">01</span><span className="nbt-def-term">1-Day Click / 1-Day View</span></div>
    <div className="nbt-def"><span className="nbt-def-num">02</span><span className="nbt-def-term">3-Day Click / 1-Day View</span></div>
    <div className="nbt-def"><span className="nbt-def-num">03</span><span className="nbt-def-term">7-Day Click / 1-Day View</span></div>
    <div className="nbt-def"><span className="nbt-def-num">04</span><span className="nbt-def-term">14-Day Click / 1-Day View</span></div>
    <div className="nbt-def"><span className="nbt-def-num">05</span><span className="nbt-def-term">30-Day Click / 1-Day View</span></div>
    <div className="nbt-def"><span className="nbt-def-num">06</span><span className="nbt-def-term">90-Day Click / 1-Day View</span></div>
  </div>
</div>

## Attribution windows in Northbeam

<div className="nbt-applies">
  <div className="nbt-applies-label">Applies to every conversion-based metric</div>
  <div className="nbt-applies-list">Revenue · Transactions · Email Sign-Ups · Subscription Orders · any Custom Event</div>
</div>

Windows are also offered for any formulaic metric that contains a conversion metric, such as ROAS and CAC.

Within the dashboard, every metric with an Attribution Window has either a "(d)" or "LTV." For example: Attributed Rev (1d), LTV Attributed Revenue, ROAS (7d), LTV ROAS, CAC (3d), LTV CAC.

| Attribution Window | Meaning         | Definition                                                                          |
| :----------------- | :-------------- | :---------------------------------------------------------------------------------- |
| (1d)               | 1-day window    | Credit is given from conversions that occurred within 1 day after the touchpoint.   |
| (3d)               | 3-day window    | Credit is given from conversions that occurred within 3 days after the touchpoint.  |
| (7d)               | 7-day window    | Credit is given from conversions that occurred within 7 days after the touchpoint.  |
| (14d)              | 14-day window   | Credit is given from conversions that occurred within 14 days after the touchpoint. |
| (30d)              | 30-day window   | Credit is given from conversions that occurred within 30 days after the touchpoint. |
| (60d)              | 60-day window   | Credit is given from conversions that occurred within 60 days after the touchpoint. |
| (90d)              | 90-day window   | Credit is given from conversions that occurred within 90 days after the touchpoint. |
| LTV                | Infinite Window | Credit is given from conversions that occurred any time after the touchpoint.       |

## Attribution window examples

To understand the credit allocation based on the different attribution windows, let's take an example.

<div className="nbt-subs">
  <div className="nbt-sub"><span className="nbt-sub-num">01</span><span className="nbt-sub-text">Jan 1 — Facebook Ad click</span></div>
  <div className="nbt-sub"><span className="nbt-sub-num">02</span><span className="nbt-sub-text">Jan 3 — Google Ad click</span></div>
  <div className="nbt-sub"><span className="nbt-sub-num">03</span><span className="nbt-sub-text">Jan 5 — Direct visit resulting in a purchase for \$90</span></div>
</div>

For simplicity, let's say we're using an equal weighting model (Linear) in the Accrual Accounting Mode.

### Jan 1 performance

| Platform | Attributed Rev (1d) | Attributed Rev (3d) | Attributed Rev (7d) | LTV Attributed Rev |
| :------- | :------------------ | :------------------ | :------------------ | :----------------- |
| Facebook | \$0                 | \$0                 | **\$30**            | **\$30**           |
| Google   | \$0                 | \$0                 | \$0                 | \$0                |
| Direct   | \$0                 | \$0                 | \$0                 | \$                 |

Remember, we're using the Accrual mode, so credit is only given to touchpoints that occurred on Jan 1st, which in this case is Facebook.

The purchase happened 4 days after the Facebook touchpoint. As a result, the 1-day and 3-day windows do not get credit. But, the 7-day and LTV windows do since 4 days falls within both of these windows.

### Jan 3 performance

| Platform | Attributed Rev (1d) | Attributed Rev (3d) | Attributed Rev (7d) | LTV Attributed Rev |
| :------- | :------------------ | :------------------ | :------------------ | :----------------- |
| Facebook | \$0                 | \$0                 | \$0                 | \$0                |
| Google   | \$0                 | \$30                | \$30                | **\$30**           |
| Direct   | \$0                 | \$0                 | \$0                 | \$0                |

We're using the Accrual mode so only the touchpoints that occurred on Jan 3 receive credit, which in this case is Google.

The purchase happened 2 days after the Google touchpoint. Therefore, 1-day window does not get credit. But, 3-day, 7-day and LTV do since 2 days falls within all of these windows.

### Jan 5 performance

| Platform | Attributed Rev (1d) | Attributed Rev (3d) | Attributed Rev (7d) | LTV Attributed Rev |
| :------- | :------------------ | :------------------ | :------------------ | :----------------- |
| Facebook | \$0                 | \$0                 | \$0                 | \$0                |
| Google   | \$0                 | \$0                 | \$0                 | \$0                |
| Direct   | **\$30**            | **\$30**            | **\$30**            | **\$30**           |

Again, we're using the Accrual mode so only the touchpoints that occurred on Jan 5 receive credit, which in this case is Direct.

The purchase happened the same day as the Direct touchpoint. Because this was less than 24 hours, this falls within all of the attribution windows.

### Jan 1–5 performance

Let's put it all together. As a reminder, this is our journey:

<div className="nbt-subs">
  <div className="nbt-sub"><span className="nbt-sub-num">01</span><span className="nbt-sub-text">Jan 1 — Facebook Ad click</span></div>
  <div className="nbt-sub"><span className="nbt-sub-num">02</span><span className="nbt-sub-text">Jan 3 — Google Ad click</span></div>
  <div className="nbt-sub"><span className="nbt-sub-num">03</span><span className="nbt-sub-text">Jan 5 — Direct visit resulting in a purchase for \$90</span></div>
</div>

| Platform | Attributed Rev (1d) | Attributed Rev (3d) | Attributed Rev (7d) | LTV Attributed Rev |
| :------- | :------------------ | :------------------ | :------------------ | :----------------- |
| Facebook | \$0                 | \$0                 | **\$30**            | **\$30**           |
| Google   | \$0                 | **\$30**            | **\$30**            | **\$30**           |
| Direct   | **\$30**            | **\$30**            | **\$30**            | **\$30**           |