> ## Documentation Index
> Fetch the complete documentation index at: https://docs.northbeam.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Attribution Home Page

> This is your operational hub.

The **Attribution Home Page** is your central hub for daily actions and changes.

Here, your team of media buyers, channel managers, and any related-to-platform team can decide which platforms, campaigns, ads, and assets to adjust and improve for better performance.

Your default setting on this page is **Attribution**: *Revenue*, which shows the following:

* Sales
* New Customers
* Returning Customers

- Top of Funnel (Demand Capture)
- Bottom of Funnel (Demand Generation)
- Organic and Owned Media

<Warning>
  On the right side of your screen, you will see Profitability, which cannot be utilized until you have passed the 90-day learning period with Northbeam. Learn more about [Profitability Benchmarks here](/docs/profitability-benchmarks).
</Warning>

You will also see the other tabs that contain:

* *Product Analytics*
* *Orders*
* *Creative Analytics*

# ✅ Up next

This Attribution Home Page allows you to understand daily performance and evaluate performance across campaigns, channels, and funnel stages. Let's dive deeper into the different Attribution Home Page settings.